Make (formerly Integromat)

Visual automation that's powerful

Make (formerly Integromat) is a visual automation platform that connects your apps and automates workflows. Think of it as Zapier but with more control, better pricing, and a visual builder that shows exactly how your data flows between apps. It's the power user's choice for business automation.

What is Make?

Make (formerly Integromat. They rebranded in 2022) is an automation platform that connects your apps and builds workflows visually. you create "scenarios". Visual flowcharts that show how data moves from one app to another, with conditions, branches, and loops along the way.

the best way to understand Make vs Zapier: Zapier is like a one-lane road between two apps. Make is like a highway system with exits, merges, and intersections. more powerful, but you need to learn to drive on it.

Who should use Make?

anyone doing more than simple automations: if your automation has conditions ("if this then do X, otherwise do Y"), loops ("do this for each item in a list"), or error handling ("if this fails, try this instead"), Make handles it better than Zapier.

budget-conscious businesses: Make's pricing is dramatically better. the free tier gives you 10,000 operations per month. Zapier's free tier gives you 100 tasks. paid plans are also cheaper per operation.

probably not for you if: you just need simple app-to-app automations without logic (Zapier is simpler), you hate learning new tools (Make has a steep learning curve), or your non-technical team needs to manage automations (Zapier is more intuitive). see our full Zapier vs Make comparison for the detailed breakdown.

What you get

• Visual scenario builder Drag-and-drop visual builder that shows your entire automation as a flowchart. See how data moves between apps, add branches and conditions, and understand complex workflows at a glance.
• 1,700+ app integrations Connects to most popular business tools including Google Workspace, Slack, Shopify, HubSpot, Airtable, and hundreds more. Custom HTTP/API modules for anything not built-in.
• Router and iterator modules Process data in branches (router) or loop through arrays (iterator). This is where Make beats Zapier. Complex logic is visual and manageable.
• Error handling Built-in error handling with break, retry, rollback, and ignore options. Set up fallback paths when things go wrong instead of just failing silently.
• Data store Built-in simple database for storing and retrieving data between automation runs. Useful for tracking state, storing lookups, and building more sophisticated flows.

Frequently Asked Questions

Is Make better than Zapier?

For complex automations, yes. Make has better branching logic, error handling, and pricing. For simple two-app connections, Zapier is easier and has more polished app integrations. The answer depends on your automation complexity.

Is Make free?

Make has a free tier with 10,000 operations per month and up to 2 active scenarios. That's enough for simple business automations. Paid plans start at $9/month for more operations and scenarios.

Is Make hard to learn?

Harder than Zapier, easier than writing code. The visual builder is intuitive once you understand the concepts (modules, routes, iterators), but expect to spend 1-2 hours getting comfortable with the basics. Make Academy has good free tutorials.

What was Make called before?

Make was called Integromat until January 2022. Same product, same team, just a rebrand. If you find old tutorials for Integromat, they still apply to Make.